Client
- Client: Turtle Back Zoo
- Industry: Zoological Park
- Location: Northern New Jersey
Challenge
Turtle Back Zoo needed a revamped website with a fresh, modern design to better serve its visitors. Key goals included:
- Promoting upcoming events with clear visibility and registration options
- Enabling online ticket purchases
- Providing an interactive map to help visitors navigate the zoo
- Delivering an optimized mobile experience for visitors on the go
Approach
To address these needs, I designed and developed a mobile-friendly website that enhanced the visitor experience through several key features:
- Event Promotion & Registration: The new site included a user-friendly event calendar, making it easy for visitors to view, register, and plan their visit around upcoming events.
- Integrated Ticketing System: Online ticket purchasing was streamlined, allowing visitors to buy tickets directly from the website with ease.
- Interactive Zoo Map: A digital map was embedded to provide real-time navigation for guests, ensuring a smooth in-zoo experience.
- Modern Aesthetic & Mobile Optimization: The site’s sleek, responsive design created a consistent, engaging user experience across both desktop and mobile platforms.
Results
- Higher Visitor Engagement: The user-friendly design and accessibility improvements led to increased online engagement, with a noticeable boost in event registrations.
- Rise in Online Ticket Sales: With online ticketing more convenient, Turtle Back Zoo experienced a rise in pre-purchased tickets.
- Enhanced Visitor Experience: The interactive map feature offered seamless navigation, significantly improving the overall visitor experience.
Conclusion
The redesigned Turtle Back Zoo website successfully met its objectives, delivering a modern digital presence that increased visitor engagement, ticket sales, and satisfaction by providing an intuitive and comprehensive online experience.