Challenge

The café needed a website built quickly to support its grand opening. The goal was to create a single-page site that would go live in time for the event, providing key information to visitors directed from the café’s business cards. Additionally, the café required a scalable solution so the website could gradually expand to include more information and features as the business grew.

Approach

To meet these tight deadlines and future-proof the site, I implemented a phased approach:

• Single-Page Website Launch: Leveraging a simple WordPress theme, I created a responsive single-page website that highlighted the café’s essentials, including its location, hours, and menu highlights. This ensured a polished online presence for the grand opening.
• Back-End Development: While the single-page site was live, I continued building out the full website on the backend. This allowed for a seamless transition to a more comprehensive website without disrupting the initial user experience.
• Scalable Design: The WordPress framework made it easy to scale the site’s functionality as the business evolved, adding new sections and pages to reflect the café’s growth and offerings.

Results

• On-Time Launch: The café successfully launched its website on the day of the grand opening, giving customers a destination to learn more and connect with the brand.
• Increased Customer Engagement: The website was accessible on both desktop and mobile, making it easy for customers who received business cards to access essential information.
• Scalable Platform: The flexible back-end development allowed the café to gradually expand its website, adding new content and features as its customer base grew.

Conclusion

The rapid, phased approach allowed the café to establish an online presence immediately while supporting future growth. The café now has a scalable, professional website that reflects its evolving brand and engages new and existing customers effectively.