Brief: OSIC—a healthcare technology company specializing in imaging software that detects rare lung diseases like IPF—partnered with PwC to develop a digital solution using Microsoft Azure. PwC wanted to feature this collaboration in a case study that reflected both PwC’s credibility and OSIC’s medical innovation.

Desktop screen design
Mobile design

The challenge

Simplify PwC’s brand palette and create a visual identity for OSIC that felt scientific yet human—conveying medical impact without showing patients.

Approach

I designed a “thin halo” style: clean circles and fine-line graphics inspired by X-ray scans—mirroring OSIC’s software that detects hidden conditions in lung images.

Imagery focused on providers, not patients, keeping the tone respectful. The visuals struck a balance between technical precision and emotional sensitivity.

I also led a social campaign to extend the reach of the story—educating audiences and generating new interest across the healthcare space.

Custom Graphic Style
Social media ads

Results

  • Developed OSIC’s first cohesive visual identity

  • Created a digital and social campaign aligned with medical industry standards

  • Sparked interest from new healthcare clients

  • Recognized internally as a model for cross-brand storytelling in regulated sectors

CLIENT
INDUSTRY
PROJECT

Healthcare Technology

Social ads, Mobile & Desktop Web Design