Using generative AI and a little photoshop, I built a cohesive visual universe around it—consistent models, steady lighting, tightly cropped shots that echoed the precision of the game itself. Every frame was intentional, every character a constant. The AI didn’t just render garments; it staged a story. The result? A digital brand rollout as disciplined and dynamic as the sport it dressed.

What began as flat vector sketches in Illustrator—clean lines, bold geometry—quickly evolved into a full women’s mountain bike wear line, built for grit and grace on the trail. With the help of AI tools like Stable Diffusion and Adobe Firefly, I transformed those static designs into vivid, textured visualizations. The result? A line that feels as fearless and fluid as the riders it was made for—where function meets aesthetic in high gear.

No logo. No sketches. Just a blank page and a few creative prompts describing the spirit of each team—grit, hustle, hometown pride. From there, I built an entire youth baseball line from scratch, designing each uniform through detailed AI-driven visualization. Every jersey, cap, and colorway was born from words alone, evolving into a cohesive collection that feels custom-built for the next generation of athletes—bold, unified, and ready to play ball.