Challenge:

Biltmore Tuxedos sought to modernize its online presence to attract a broader, younger audience and penetrate the high-end market for custom tuxedo and suit sales. The existing customer base was primarily local, but they aimed to expand reach and appeal to customers interested in purchasing high-quality formalwear.

Approach:

An analysis of Biltmore’s online metrics revealed two key insights:

• The website’s reach was limited to the immediate local area.
• Potential customers were looking for a visually bold, modern website to browse options and view images on mobile devices.

With these insights, we developed a dynamic, mobile-responsive WordPress website tailored to Biltmore’s needs. The new site included:

• Editable features that allowed the shop owner to update the site easily.
• Custom order forms and catalogs for various tuxedo and suit options.
• A streamlined photo upload process via mobile, allowing customers to share images of their style preferences.

Results:

• Improved Customer Experience: The bold, easy-to-navigate website enabled customers to browse and place orders conveniently, reducing in-person time and enhancing the user experience.
• Increased Operational Flexibility: With more customers ordering online, Biltmore Tuxedos could close the shop on some weekdays without sacrificing revenue, offering greater flexibility and efficiency.

This digital transformation successfully positioned Biltmore Tuxedos as a modern, upscale brand ready to serve both its loyal local clientele and new, high-end customers.