Communicate the unique value of BXT’s problem-solving approach through a digital experience that reflects its energy and innovation, while aligning with PwC’s established brand identity and platform standards.

Approach:

Strategic Alignment:

• Partnered with brand, marketing, and tech teams to ensure the design honored both BXT’s fresh voice and PwC’s overarching brand system.

• Extended the experience into social channels, creating a unified and scalable digital presence.

Design Execution:

• Co-led design in Adobe XD, exploring multiple concepts and interactive pathways.

• Focused on motion, responsiveness, and usability to reflect the dynamic nature of BXT.

• Balanced creative ambition with technical constraints by building within PwC’s existing platform infrastructure.

Results:

• Award-Winning: The site received a Gold Award, recognizing its excellence in design and innovation.

• Stakeholder Satisfaction: The BXT team praised the work for capturing their methodology in a fresh, engaging way.

• Sustained Value: The site remained live for years—becoming a digital benchmark for future initiatives.

Conclusion:

This project proved that strategy and creativity can—and should—coexist. By aligning bold design with brand integrity and technical realities, we built more than just a website. We created a lasting digital expression of BXT’s value.