Brief:
Design a digital experience that showcases BXT’s unique, cross-disciplinary approach to problem-solving—highlighting its energy and innovation while aligning with PwC’s brand standards. The challenge: bring a bold, human-centered methodology to life within a structured, enterprise ecosystem.
Strategic Alignment:
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Partnered with brand, marketing, and tech teams to ensure the design honored both BXT’s fresh voice and PwC’s overarching brand system.
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Extended the experience into social channels, creating a unified and scalable digital presence.
Design Execution:
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Co-led design in Adobe XD, exploring multiple concepts and interactive pathways.
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Focused on motion, responsiveness, and usability to reflect the dynamic nature of BXT.
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Balanced creative ambition with technical constraints by building within PwC’s existing platform infrastructure.
Results:
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Award-Winning: The site received a Gold Award, recognizing its excellence in design and innovation.
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Stakeholder Satisfaction: The BXT team praised the work for capturing their methodology in a fresh, engaging way.
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Sustained Value: The site remained live for years—becoming a digital benchmark for future initiatives.
Conclusion:
This project proved that strategy and creativity can—and should—coexist. By aligning bold design with brand integrity and technical realities, we built more than just a website. We created a lasting digital expression of BXT’s value.