Challenge

The global UX team established that the existing navigation lacked interactivity, limiting user engagement and clarity of content pathways. With the success of the US creative teams and award-winning projects in UX, they asked us to offer solutions.

Approach:

• Delivered over seven interactive and user-focused design prototypes.
• Collaborated with external teams to align methodologies and manage expectations effectively.
• Conducted user testing to refine designs and ensure optimal usability.

Results:

• The redesigned layout significantly improved navigation, driving more users to their desired content.
• Enhanced user experience boosted overall satisfaction on the services pages.

Summary:

Our team addressed the challenge of static, uninspiring navigation by creating seven interactive design prototypes, collaborating with global teams, and conducting thorough user testing. The redesigned navigation boosted user engagement, improved content discoverability, and increased satisfaction on services pages.