Challenge

The DTI Fall page needed to balance innovative visuals with a clear, user-friendly experience while meeting stakeholder expectations.

Approach

• Referenced historical page performance to inform content feedback.
• Sourced and curated all photography to align with campaign themes.
• Created wireframes to structure content effectively.
• Collaborated with stakeholders to apply best UX practices to the page.
• Storyboarded animations in Adobe XD to add interactive and dynamic elements.

Results

The page was successfully launched, frequently praised for its innovation. It achieved high click-through rates and strong conversion rates on form fills, exceeding expectations.