Challenge

The café needed a website built quickly to support its grand opening. The goal was to create a single-page site that would go live in time for the event, providing key information to visitors directed from the café’s business cards. Additionally, the café required a scalable solution so the website could gradually expand to include more information and features as the business grew.

Approach

To address these needs, I designed and developed a mobile-friendly website that enhanced the visitor experience through several key features:

• Event Promotion & Registration: The new site included a user-friendly event calendar, making it easy for visitors to view, register, and plan their visit around upcoming events.
• Integrated Ticketing System: Online ticket purchasing was streamlined, allowing visitors to buy tickets directly from the website with ease.
• Interactive Zoo Map: A digital map was embedded to provide real-time navigation for guests, ensuring a smooth in-zoo experience.
• Modern Aesthetic & Mobile Optimization: The site’s sleek, responsive design created a consistent, engaging user experience across both desktop and mobile platforms.

Results

• Higher Visitor Engagement: The user-friendly design and accessibility improvements led to increased online engagement, with a noticeable boost in event registrations.
• Rise in Online Ticket Sales: With online ticketing more convenient, Turtle Back Zoo experienced a rise in pre-purchased tickets.
• Enhanced Visitor Experience: The interactive map feature offered seamless navigation, significantly improving the overall visitor experience.

Conclusion

The redesigned Turtle Back Zoo website successfully met its objectives, delivering a modern digital presence that increased visitor engagement, ticket sales, and satisfaction by providing an intuitive and comprehensive online experience.