RYAN J. GANLEY

Marketing Expertise:

Developed and executed targeted digital marketing campaigns leveraging social platforms, SEO, and content strategies to boost brand visibility and engagement.

Expert in customer-centric approaches, driving personalization at scale to enhance customer experiences.

Technical Proficiency:

Mastery of Adobe Creative Suite, Figma, and marketing automation platforms.

Skilled in web development (HTML, CSS, WordPress) and data visualization tools like Flourish to create interactive marketing content.

Technology agnostic, and can quickly adapt to proprietary tools and find ways to integrate them into workflows.

Leadership:

Strategic Vision: Led large-scale design projects (e.g., PwC’s design system) aligned with organizational goals.

Team Development: Global Team Trainer and AI leader, focused on advancing team skills and knowledge.

Project Management: Managed high-traffic client websites at DSM Group, balancing technical and client needs.

Creative Problem-Solving: Advanced AI and creative automation strategies to optimize workflows and marketing outcomes.

AI and automation skills:

AI Integration: Pioneered the use of AI tools on my team (e.g., ChatGPT, DALL-E, Adobe Firefly) to enhance creative marketing efforts.

Generative AI Prompting and Model Development: Experienced in crafting prompts and developing generative AI models to support design and content creation.

Automation in Design and Development: Familiar with automating workflows in web design and CMS platforms, optimizing efficiency and consistency.

Adoption and Training in AI Tools: Advocated for and trained teams on emerging AI tools and platforms (like Figma and Adobe XD), streamlining collaboration and design processes.

*BA Degree Arts, with Studio Photography Concentration – Montclair State, NJ – 2003

*AAS Degree Graphic Design – College of Morris, NJ – 2000

Hubspot COS Certified Developer

US Government Security Clearance “Secret” – 2009

NN/g (Nielsen Norman Group) UX Certification

UX UI Design Manager -PwC Pricewaterhouse Coopers; Consulting services 2016–Present
PwC firms provided services to 87% of the Global Fortune 500 companies. PwCs internal creative agency made up of over 100 creative & marketing professionals helps drive those sales.

• Led marketing-focused projects for the Sectors Case Study platform utilizing cutting-edge technology to showcase client success stories – 3 years
• Dedicated Web Designer for Cybersecurity, Risk and Regulatory –  2 years
• Developed interactive data visualizations and infographics to support marketing campaigns, integrating tools like Flourish for dynamic storytelling.
• Lead and built a robust design system for PwC.com in use since 2021
• Trained teams of designers on UX & UI practices
• Advocated the use of Figma & Adobe XD
• Built the 2024 photography DAM for the US creative team
• Technical and UX advisor for yearly Holiday Outlook – 5 years

Director of Web Development -The DSM Group; Advertising Agency 2012–2016
A traditional yet modern thinking marketing agency that broke into the inbound marketing arena needed a developer with art direction experience to build and maintain high traffic websites.

• Spearheaded website builds and marketing integrations for high-traffic client campaigns.
• Collaborated closely with the SEO team to enhance digital marketing performance through optimized web assets.
• Advised on digital strategies to ensure alignment with client branding and marketing goals.
• Managed all technical aspects of website hosting, domain registration, website transfers, domain transfers and DNS.
• Worked directly with the SEO Marketing Manager on technical enhancements to maximize websites’ performance.

Owner and Director – RySight Studios, LLC; Web Development Agency 2010–Present
Making a dream reality is always a challenge. With a few old computers, a camera and experience building websites, I turned a few freelance clients into a supporting part of this new LLC.

• Established this LLC from concept to success: acquiring certifications, managing a budget, hiring contractors and building a strong client base.
• Delivered end-to-end marketing solutions for small businesses, from web development to social media strategy and campaign execution.
• Designed personalized marketing assets that resonated with target audiences and achieved measurable ROI.
• Built custom Social Media Marketing campaigns for a variety of clients, including Facebook, Twitter and Google campaigns.

Web Designer – EOIR Technologies, Military Software Contractor 2009–2010
This high tech company was in need of a designer that could learn on the fly, building graphic user interfaces simplifying advanced mapping and communication softwares for our troops to easily negotiate and utilize while overseas.

• Coordinated with software developers in sound aesthetic UI practices including: use of color, skinning, icon design and software layout.
• Lead the Marketing department in the development of corporate branding user guides, micro-sites, brochures and technical specs.
• Redesigned front-end Flex GUI for the company’s largest contract: Impulse Collaboration Software.
• Designed custom user interface elements and structure for multi-million dollar government software.

Production Designer – The New York Sun, Daily Newspaper 2006–2009

• Built the next day’s paper, proofing ads for production errors, approving final spreads, converting to press ready PDFs.
• Build Digital web versions of paper using XML from PDF files.
• Designed broadsheet-special advertising sections; edited copy, photos and managed ad placement, while maintaining the conservative yet innovative look of the paper.

Junior Art Director: Soundline, Promotional Media 2005–2006

• Designed the following years catalogues photographed products, designed pages, photo captioned and built detailed tables of contents.
• Built interactive Flash micro sites, DVD Menus, and promotional web ads.
• Managed the seasonal Art department interns, training them on the equipment and daily procedures.
• Built Digital web versions of paper using XML from Pdf files.
• Designed broadsheet-special-advertising-sections; edited copy, photos and managed ad placement; while maintaining the conservative yet innovative look of the paper.

Studio Manager – MotoPhoto, Portrait Studio 2002 – 2003

• Within a tight budget, I made savvy purchases of studio, lighting, computer and camera equipment.
• Managed all digital restoration and portrait retouching.
• Marketed to new and existing customers with web promotions, direct mailers and special events.
• Managed and trained employees how to photograph successful portraits implementing basic skills in photography.

Freelance Art Director and Technologist: 1999 – 2024

• Directed video content for lifestyle bloggers holding over 1million visits.
• Worked with S3 Advertising Agency building BMW Motors micro sites, The Turtle Back Zoo WordPress site and several interactive banner ads.
• Webmaster for several web sites with services in SEO, Hosting and Registration.
• Consulted for The Chief (Police and Firemen NYC Newspaper), carrying them from a paste-up operation to a fully digital operation.
• Set up the graphic design studio for New Jersey Laser Eye; purchase and programming of computers, creative software, scanners and post-script printers.
• Interned at Alphagraphics Morristown, trained by the staff and managers in all output machines. Held some pre-press responsibilities.
• Interior photography for Wachovia and Prudential, capturing helicopter vantage points of Exchange Place and taking portraits of small business owners.
• Assisted 14 different professional photographers for over five years, working in advertising, wedding, sports and travel industries.
• Stock photographer (Dreamstime, Getty, iStock): The Great Wall of China, Beijing, Hong Kong (China), Ring Of Kerry (Ireland), Ports of Alaska, The Florida Keys, Salt Flats (Utah), New Orleans Katrina Damage (Louisiana) and Mount Hood (Oregon).

“Even before the widespread use of AI-powered design tools, Ryan consistently delivered exceptional results through his creative problem-solving and deep understanding of design principles. Ryan’s ability to produce high-quality work without relying on the latest technology is a testament to his strong foundational skills. “

Steve Harkin – Global Creative Leader at PwC

“Ryan’s adherence to what’s best for the user has been consistently demonstrated in his delivered outputs, making him a strong asset to any Design or UX team. “

Josh Merritt – Marketing Director Technology at PwC

“You can be confident that the job will get done…often without understanding how large of a challenge it was. Ryan will always have a place at DSM.”

Ryerson Kipp – Brand Partner at remodel

“what’s truly unique about Ryan is his ability to teach these skills to others“

Gina Gonzalez – Brand Manager at Unilever

Read more

Gold – BXT website –  PwC
First Place – Website Business to Business (B2B) – Jersey Awards
Second Place – Homepage Redesign – Jersey Awards
Best Digital Manipulated Artwork – Boonton Art District
First Place – Self Promotion Website – NJ Ad Club
First Place – Website Design-B2B – NJ Ad Club
Certificate of Merit – Website Design-B2B – NJ Ad Club

Ryan Ganley Resume – Simple format Google Doc