UX/UI RESUME
Over 20 years of experience crafting clean useful design in the technical world of UX/UI .
Usability software evangelist, with goals of changing our digital world using technology meant for human adoption and understanding.
Skills
UX/UI Skills
User Research & Testing: Conducted user testing and A/B testing to refine designs and optimize user experience on a variety of websites. Advocated for user-centered design by integrating usability data into design decisions on the case study platform.
Accessibility & Usability: Designed interfaces that prioritize accessibility and intuitive interaction for diverse user needs. Applied UX principles to simplify complex interfaces, improving engagement and adoption rates.
UI Design: Designed clean, modern, and functional user interfaces tailored to specific audiences and industries.Delivered end-to-end solutions, from concept sketches to pixel-perfect designs.
Design skills
Web Development: Proficient in HTML, CSS, WordPress, and CMS management, enabling you to build custom, high-performance websites tailored to client needs.
Design Systems: Developed scalable design systems (e.g., PwC.com) that standardize visual elements and improve consistency across large digital platforms.
Traditional Design: Skilled in editorial layout, corporate branding, print production, and packaging, with a strong foundation in graphic design principles.
Photography and Set Design: Experienced in photography, lighting, and set building, adding visual depth to both digital and print projects.
AI and automation skills
AI Integration: Skilled at incorporating AI tools (e.g., ChatGPT, DALL-E, Adobe Firefly) to enhance creative and user-centered design solutions.
Generative AI Prompting and Model Development: Experienced in crafting prompts and developing generative AI models to support design and content creation.
Automation in Design and Development: Familiar with automating workflows in web design and CMS platforms, optimizing efficiency and consistency.
Digital Asset Management (DAM) Systems: Led the creation of a DAM for PwC’s US creative team, improving asset organization and retrieval through automation.
Adoption and Training in AI Tools: Advocated for and trained teams on emerging AI tools and platforms (like Figma and Adobe XD), streamlining collaboration and design processes.
Leadership
Strategic Vision: Led large-scale design projects (e.g., PwC’s design system) aligned with organizational goals.
Self Driven Technical Expertise: Deep knowledge in web development, AI, and tools like Figma and Adobe Professional software, promoting innovative solutions.
Team Development: Global Team Trainer and AI leader, focused on advancing team skills and knowledge.
Project Management: Managed high-traffic client websites at DSM Group, balancing technical and client needs.
Creative Problem-Solving: Applied UX/UI design and usability expertise to develop user-centered solutions.
Experience
UX UI Design Manager –PwC Pricewaterhouse Coopers; Consulting services 7/2017 – 11/2024
PwC firms provided services to 87% of the Global Fortune 500 companies. PwCs internal creative agency made up of over 100 creative & marketing professionals helps drive those sales.
- Lead Designer for the Sectors Case Study platform – 3 years
- Dedicated Web Designer for Cybersecurity, Risk and Regulatory – 2 years
- Internal Photography Editor – 1 year
- PwC Product Art Director (New Ventures) – 1 year
- Lead and built a robust design system for PwC.com in use since 2021
- Trained teams of designers on UX & UI practices
- Advocated the use of Figma & Adobe XD
- Built the 2024 photography DAM for the US creative team
- Technical and UX advisor for yearly Holiday Outlook – 5 years
Director of Web Development –The DSM Group; Advertising Agency 3/2012 – 7/2017
A traditional yet modern thinking marketing agency that broke into the inbound marketing arena needed a developer with art direction experience to build and maintain high traffic websites.
- Constructed all new client websites working with custom WordPress code, raw HTML and PHP.
- Managed all technical aspects of website hosting, domain registration, website transfers, domain transfers and DNS settings.
- Advised Creative Director on all things web development related.
- Worked directly with the SEO Marketing Manager on technical enhancements to maximize websites’ performance.
- Managed traditional creative projects as Art Director.
Owner and Director – RySight Studios, LLC; Web Development Agency 7/2010 – Present
Making a dream reality is always a challenge. With a few old computers, a camera and experience building websites, I turned a few freelance clients into a supporting part of this new LLC.
- Established this LLC from concept to success: acquiring certifications, managing a budget, hiring contractors and building a strong client base.
- Constructed dozens of small business websites from concept to webmaster.
- Built an easy to understand website price list and feature list, based on an intuitive menu system.
- Built custom Social Media Marketing campaigns for a variety of clients, including Facebook, Twitter and Google campaigns.
Web Designer – EOIR Technologies, Military Software Contractor 5/2009 – 1/2010
This high tech company was in need of a designer that could learn on the fly, building graphic user interfaces simplifying advanced mapping and communication softwares for our troops to easily negotiate and utilize while overseas.
- Coordinated with software developers in sound aesthetic UI practices including: use of color, skinning, icon design and software layout.
- Lead the Marketing department in the development of corporate branding user guides, micro-sites, brochures and technical specs.
- Redesigned front-end Flex GUI for the company’s largest contract: Impulse Collaboration Software.
- Designed custom user interface elements and structure for multi-million dollar government software.
Production Designer – The New York Sun, Daily Newspaper 8/2006 – 10/2008
- Built the next day’s paper, proofing ads for production errors, approving final spreads, converting to press ready PDFs.
- Build Digital web versions of paper using XML from PDF files.
- Designed broadsheet-special advertising sections; edited copy, photos and managed ad placement, while maintaining the conservative yet innovative look of the paper.
Junior Art Director: Soundline, Promotional Media 2/2005 – 7/2006
- Designed the following years catalogues photographed products, designed pages, photo captioned and built detailed tables of contents.
- Built interactive Flash micro sites, DVD Menus, and promotional web ads.
- Managed the seasonal Art department interns, training them on the equipment and daily procedures.
- Built Digital web versions of paper using XML from Pdf files.
- Designed broadsheet-special-advertising-sections; edited copy, photos and managed ad placement; while maintaining the conservative yet innovative look of the paper.
Studio Manager – MotoPhoto, Portrait Studio 1/2002 – 2/2003
- Within a tight budget, I made savvy purchases of studio, lighting, computer and camera equipment.
- Managed all digital restoration and portrait retouching.
- Marketed to new and existing customers with web promotions, direct mailers and special events.
- Managed and trained employees how to photograph successful portraits implementing basic skills in photography.
Freelance Art Director and Technologist: 1999 – 2024
- Directed video content for lifestyle bloggers holding over 1million visits.
- Worked with S3 Advertising Agency building BMW Motors micro sites, The Turtle Back Zoo WordPress site and several interactive banner ads.
- Webmaster for several web sites with services in SEO, Hosting and Registration.
- Consulted for The Chief (Police and Firemen NYC Newspaper), carrying them from a paste-up operation to a fully digital operation.
- Set up the graphic design studio for New Jersey Laser Eye; purchase and programming of computers, creative software, scanners and post-script printers.
- Interned at Alphagraphics Morristown, trained by the staff and managers in all output machines. Held some pre-press responsibilities.
- Interior photography for Wachovia and Prudential, capturing helicopter vantage points of Exchange Place and taking portraits of small business owners.
- Assisted 14 different professional photographers for over five years, working in advertising, wedding, sports and travel industries.
- Stock photographer (Dreamstime, Getty, iStock): The Great Wall of China, Beijing, Hong Kong (China), Ring Of Kerry (Ireland), Ports of Alaska, The Florida Keys, Salt Flats (Utah), New Orleans Katrina Damage (Louisiana) and Mount Hood (Oregon).
Referrals
Steve Harkin – Global Creative Leader at PwC
Josh Merritt – Marketing Director Technology at PwC
Ryerson Kipp – Brand Partner at remodel
“W
“Gina Gonzalez – Brand Manager at Unilever
Recent Awards
Gold – BXT website – PwC
First Place – Website Business to Business (B2B) – Jersey Awards
Second Place – Homepage Redesign – Jersey Awards
Best Digital Manipulated Artwork – Boonton Art District
First Place – Self Promotion Website – NJ Ad Club
First Place – Website Design-B2B – NJ Ad Club
Certificate of Merit – Website Design-B2B – NJ Ad Club