Challenge:

PwC’s case studies platform was outdated and plagued by inefficiencies:

• Overuse of graphics and distracting elements hindered user experience.
• Inconsistent design templates lacked a clear user flow.
• The existing system made content updates and transitions to new platforms cumbersome.
• Frequent delays in obtaining assets, such as images and logos, created bottlenecks.
• Despite having a large repository of case studies, the platform failed to meet modern web standards for performance and usability.
• Inconsistent surges in project labor resources.

Approach

Automation-Driven Template Redesign:

• Streamlining Templates: Automated the existing template system, allowing rapid webpage builds and seamless migration to future platforms.
• Scalable Design System: Designed a modular framework enabling easy updates to the template and providing a foundation for scalability.

Asset Optimization and Export Workflow:

• Developed a method to rapidly export webpage assets using Adobe XD, drastically reducing turnaround time.
• Created step-by-step training materials for a global team to operate the system efficiently.
• Established an offshore team trained to handle image selection, text flow, and asset generation, freeing up bandwidth for higher-level design tasks.

User Flow Enhancements through Data-Driven Design:

• Leveraged heatmaps and user behavior analysis to identify bottlenecks in the existing design.
• Designed and tested multiple template variations to optimize user flow.
• Finalized a dynamic template featuring:
• Engaging titles and brief summaries above the fold.
• Statistics and anchoring text for intuitive navigation.
• Scannable content blocks and collapsible “read more” sections for improved readability.

Rapid Iteration and Scalability:

• Achieved a 50% reduction in page build time by incorporating automated processes and intuitive templates.
• Simplified image and branding workflows, resolving asset challenges through robust design solutions.

Results:

Platform Impact:

• Launched over 50 dynamic, visually cohesive case studies within a year.
• Delivered pages in half the time compared to the previous system.
• Enhanced user engagement with optimized design and navigation.

Team Efficiency:

• Enabled a global team to execute tasks rapidly through comprehensive training and user-friendly workflows.
• Reduced dependency on external resources for assets, improving project timelines.

Stakeholder Feedback:

• Stakeholders praised the system for its efficiency, scalability, and ability to produce cleaner, more engaging designs.
• Continuous enhancements and training have positioned the platform as a long-term success.

Conclusion:

By combining creative automation, user-centered design, and scalable workflows, PwC’s US case studies platform was transformed into a modern, efficient, and visually engaging resource. The project exemplifies the power of thoughtful design paired with innovative processes to deliver impactful business results.