Objective:

To create a web experience that communicates the innovative value of BXT’s methodology for solving problems and boosting business performance, while aligning with PwC’s broader brand identity.

Challenge:

• Brand Alignment: The BXT initiative had a unique style that needed to be integrated seamlessly with PwC’s established brand.
• Dynamic Interactivity: The webpage required interactive elements and motion design to reflect the dynamic and innovative nature of BXT.
• Platform Constraints: The site had to be developed within PwC’s existing platform, necessitating deep technical knowledge of the system.

Approach:

Collaboration Across Teams:

• Partnered with marketing, web, and content teams to define goals, align brand styles, and ensure cohesive messaging.
• Ensured the experience extended into social media channels, creating a unified digital presence.

Design Process:

• Used Adobe XD to develop multiple design concepts, collaborating closely with another art director to refine the vision.
• Explored interactive and mobile-friendly experiences to enhance engagement and usability.
• Incorporated motion graphics and interactive features to bring the BXT methodology to life dynamically.

Building on PwC’s Platform:

• Leveraged expert knowledge of PwC’s platform to ensure seamless integration and compatibility.
• Balanced creative goals with technical feasibility, delivering a site that was both visually stunning and technically sound.

Results:

• Award-Winning Design: The website earned a Gold Award, highlighting its success as a standout digital experience.
• Stakeholder Satisfaction: The BXT team was thrilled with the final product, praising its ability to showcase the essence of BXT dynamically and effectively.
• Longevity: The webpage remained live on pwc.com for several years, serving as a benchmark for future projects.

Conclusion:

This project exemplifies the power of collaboration and innovative design. By blending the distinctiveness of BXT with PwC’s brand, we delivered an interactive web experience that achieved critical acclaim and lasting impact.