Brief: To drive digital growth and boost engagement, the team developed a visually interactive case study—navigating Chipotle’s strict brand guidelines with precision. The challenge lay in balancing creative ambition with rigid asset constraints, crafting an on-brand experience that still felt fresh, personalized, and innovative.
Mobile concept design for webpage
Flourish srolly component for enhance storytelling
Brand & Assets:
Worked within Chipotle’s image restrictions, using approved food visuals and subtle design elements like handwritten patterns to stay authentic.
Interactive Feature:
Built a scrollable “build your own burrito” infographic in Flourish to illustrate the path to digital success.
Web Design:
Developed a sleek webpage blending story and design, emphasizing personalization and digital growth—all within brand standards.
Results:
Delivered a compelling, interactive case study that showcased innovation and reinforced Chipotle’s identity and values.
- Client: Chipotle
- Industry: Hospitality and Customer Markets