Objective:

Drive digital growth and enhance customer engagement with a visually dynamic and interactive case study.

Challenge:

Chipotle’s strict brand guidelines for food imagery and visual identity presented a significant challenge. The team needed to navigate tight controls on asset management while delivering an engaging, on-brand design. Additionally, creating a visually dynamic and interactive element to communicate personalization and digital innovation was critical to the project’s success.

Approach:

Asset Management & Branding:

• Collaborated with Chipotle to access approved food images under strict guidelines.
• Used precise cropping techniques to ensure the authenticity of visuals without heavy manipulation.
• Incorporated Chipotle’s handwritten patterns as background elements to enhance visual identity.

Interactive Infographic:

• Designed a unique, scrollable infographic using Flourish, allowing users to “build their own burrito.”
• Illustrated the “recipe for digital growth success,” aligning with Chipotle’s style and messaging.

Webpage Design:

• Created a sleek, cohesive webpage that combined storytelling and design.
• Highlighted themes of digital growth and personalization at scale while adhering to Chipotle’s branding.

Results:

• Produced a visually compelling and interactive case study showcasing Chipotle’s digital innovation.
• Enhanced storytelling through dynamic infographics and cohesive design.
• Reinforced Chipotle’s commitment to quality, authenticity, and personalization at scale.