Objective:

Drive digital growth and boost engagement with a visually interactive case study.

Challenge:

Chipotle’s strict brand guidelines posed creative limitations. The team had to manage approved assets carefully while designing an engaging, on-brand experience that highlighted personalization and innovation.

Brand & Assets:

Worked within Chipotle’s image restrictions, using approved food visuals and subtle design elements like handwritten patterns to stay authentic.

Interactive Feature:

Built a scrollable “build your own burrito” infographic in Flourish to illustrate the path to digital success.

Web Design:

Developed a sleek webpage blending story and design, emphasizing personalization and digital growth—all within brand standards.

Results:

Delivered a compelling, interactive case study that showcased innovation and reinforced Chipotle’s identity and values.